Tag Archives: identity

Hierarchies of presence

Through the archway - the fabulous Shine Dome at ANU

Last week I attended the inaugural conference of the Australasian Association of the Digital Humanities, held at the Academy of Science’s Shine Dome at ANU in Canberra. I was there because of the interest at MPOW in our library supporting academic research and e-research in particular is becoming increasingly important to our role as Outreach librarians as we start to have conversations with academics about data management and access.

In an attempt to make some sense of the sometimes highly technical papers I went to over the three days, I will be blogging about a few recurring themes and also a number of individual papers, such as the one I’m talking about here.

On Day 3 I attended a paper by Dr Alice Gorman of Flinders University called ‘The personal is political: communicating archaeology and heritage through online platforms‘.  Dr Gorman is also known as @DrSpaceJunk and blogs about space archaeology at Space Age Archaeology.

There was a really good twitter back channel running throughout the conference, so while I was tweeting madly (my personal form of notetaking), I was also able to follow the comments of others – this was particularly helpful during some of the more technical sessions that were hard to follow. This from some of the twitter stream during the space archaeology presentation:
Now hearing from @drspacejunk about misperception of what archaeology and getting people interested in what it really is #DHA2012 (from @ellenforsyth)
Space archeology – who knew?! #dha2012 (from @LizzieM79)
@drspacejunk has divided audience – is space archeologist, crosses archaeology & space scientists, talking about bridging links #dha2012 (from @newgradlib)
Really interesting discussion from @drspacejunk about the importance of identity to help explain her field of interest #dha2012 (from @newgradlib)
Alice talked about the different roles her different public identities can take to help her reach a wider audience. As she said, @DrSpaceJunk can say and do things that Dr Alice Gorman can’t. Using what Alice called ‘heirarchies of presence’ her audience can be filtered up and down depending on their entry point to her work and their level of interest.

Hierarchies of presence: SM both passive & active backed up byacademia.edu & inst presence, supporting cred & authenticity #dha2012 (from @newgradlib)

I spoke with Alice after her presentation and a concrete example she gave me was an invitation she received (seemingly out of the blue) to speak to a group involved with something fairly obscure to do with plastic. It turned out, the event organisers found her because of a blog post she had written on cable ties. Because her various profiles and identities are linked back to her serious researcher profile, she was contacted as someone who had a valuable and serious contribution to make.

I have a strong personal interest in the area of social media and professional networks so this session was particularly appealing to me. I think it provided a useful take home message to start some discussions at MPOW about how we talk about some of this to our academics, particularly early career researchers (ECR’s) who do not have long and established publishing profiles and need to use a variety of ways to promote themselves and their work.

Our online identity

identity crisis by woodleywonderworks via flickr CC

In June, I blogged about the issues of online privacy and security and I’m revisiting that a bit in the context of online identities.

The places you can find me online are outlined in a post here but the issue of online identity is a bit more complex than just a list of social media sites.

Because our online identities are public (often more public than we realise, in spite of privacy controls (Pearson 2009, Raynes-Goldie 2010)) it is important to manage the message that goes out to other people. Pearson says many people use a form of censorship in thinking about what to put out under their online identity – for example, don’t post anything you wouldn’t want your grandmother/kids/boss to read.

This is a practical form of privacy control and allows for the ever-present possibility that someone other than your target audience is reading your profile, status updates, e-portfolio or blog posts.

Harris (2010) looks at this from the other end – what can those of us in perceived positions of power or authority do to protect ourselves and our online identities so that they are not construed as being used inappropriately? The example Harris uses is teachers but this is relevant for those working in library and information services as well. From an institutional point of view, good policies around social media and communication can be an important part of safeguarding online identity, of both the institution and the individual staff involved.

In the professional world of libraries and information science, maintaining an online identity is increasingly important for individuals working in the space. Much of my professional informal learning and information exchange is via social media and it enables me to stay connected with others working in a similar field.

Managing the standard of that personal brand may be tricky because social media allows the personal and the professional brands to merge online – for example, my Facebook presence is largely for family and friends but some of those people are also professional colleagues.

Merely by putting our personal brand ‘out there’ in cyber space means we are, to some degree, forfeiting the right to privacy as it has been traditionally understood (Pearson 2010). We need to be aware that working and posting and commenting in the public social media space is akin to putting up a poster on a telegraph pole with our personal details and photograph attached (Hutton 2008). As I said in my June post – I’m ok with that, but the integrity of my personal brand is dependent on that being in the back of my mind every time I press send or publish.

References:

Harris, C. (2010). Friend me?: School policy may address friending students online, School Library Journal, 1 April. Available http://www.schoollibraryjournal.com/article/CA6724235.html

Hutton, G. 2008, Privacy & online social networks: a proposed approach for academic librarians in university libraries, Dalhousie Journal of Interdisciplinary Management, Vol. 4 http://ocs.library.dal.ca/ojs/index.php/djim/article/view/2008vol4Hutton/67
Pearson, J. (2009). Life as a dog: Personal identity and the internet. Meanjin, 68(2), 67-77.
Raynes-Goldie, K. (2010). Aliases, creeping, and wall cleaning: Understanding privacy in the age of Facebook, First Monday, 15(1), 4 January. Availablehttp://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2775/2432